Joanna Couch started making soap in her kitchen in 2009 — not as a hobby, but as a calling. A faith-driven entrepreneur from Mesa, Arizona, she turned a batch of cold-process bars into one of the most respected private-label soap operations in the US.

What started as a one-woman show became a GMP-certified facility producing 250,000–300,000 bars per month — serving boutique brands, hotel spas, retailers, and direct-to-consumer customers across the country.

She built The Soap Gal ecosystem by staying grounded in three things: quality formulation, transparent partnership, and community over competition.

Joanna's book is the founder's playbook for makers who are serious about going from kitchen batch to real business. Part memoir, part manual — it covers pricing, production, brand-building, scaling, and the faith that anchors it all.